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Item Information   Holdings       More by this author     Blackshaw, Pete.     Subjects     Consumer satisfaction.     Customer relations.     Organizational effectiveness.     Browse Catalog     by author:      Blackshaw, Pete.       by title:      Satisfied customers ...         MARC Display

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world / Pete Blackshaw. by Blackshaw, Pete. New York, N.Y. : Doubleday, c2008. Edition:  1st ed. Contents:  The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting. ISBN:  9780385522724 (hc) : 038552272X (hc) Bibliography:  Includes bibliographical references (p. 187) and index. Description:  xiii, 193 p. : ill. ; 22 cm.   Copy/Holding information Location Collection Call No. Status   Central Library New Adult Nonfiction 658.812 BLAC Checked In Add Copy to MyList Highland Branch Adult Nonfiction 658.812 BLAC Checked In Add Copy to MyList

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